Happy World Emoji Day! Today is all about promoting the use of those brilliant and colourful graphics that help us express ourselves online!

Ten billion emojis a day and counting!

Did you know that over ten billion emojis are sent every day across the world? There seems to be an emoji for every situation, with more being continuously added, and we’re all here for it. World Emoji Day is the perfect moment to appreciate just how much these tiny images have become part of our daily lives.

Emojis and communication

Emojis are part of everyday communication. When brands use them naturally, it feels familiar and human. This can soften the corporate edge and create a friendlier, more approachable voice. That’s why World Emoji Day is such a great reminder for brands to think about how emojis fit into their tone.

What’s more, social media posts with emojis tend to get higher interaction rates, quickly conveying tone and drawing in the attention of your audience amongst a busy social media feed. On World Emoji Day, you’ll probably notice even more brands and individuals sprinkling emojis everywhere to join the celebration.

As one of the leading digital marketing agencies in Colchester, we love using an emoji or two in our social media posts, especially when they help us connect with our audience and add a bit of personality. But even on World Emoji Day, there are a couple of things to consider when using them. We’ll be looking into the overall importance of emojis, why to avoid overusing them, and how to ensure accessibility to all when you are using them.

Why are emojis so effective?

Emojis are brilliant for injecting some fun and personality into your messaging, and often make social posts more readable as they break up your text. On World Emoji Day, it’s worth remembering that even a single emoji can brighten up a post and make it feel more inviting.

Emojis are also a great way to grab attention. A well-placed emoji can make your post stand out before someone even reads the text. What’s more, where words can sometimes seem flat, an emoji can help to tell the story and lift the mood. That’s part of why World Emoji Day is celebrated across the globe-it’s all about recognising the power of these small visuals to connect people.

Why not to overuse your emojis

At Koala Digital, we would suggest that you don’t overuse your emojis in sentences, even on World Emoji Day, as they can clutter a sentence, and you can lose the meaning of what you are trying to convey. All of the emojis can dilute the original content and distract your audience.

Because of this, we would say less is more. We suggest using emojis sparingly and strategically as the best possible method for improving your content without overpowering it. After all, you still want your content to be professional and easy to read, even when you are adding a bit of personality to it.

Ways to keep your writing accessible to everyone

Here at Koala Digital, a Colchester social media agency, we have a golden rule when it comes to accessibility: we avoid using an emoji to replace a word entirely. This is bad for accessibility and can be exclusionary to those who can’t view the images because, for example, they are using screen readers or assistive technology, making your content less inclusive.

Overusing or misusing emojis in your text could also be an issue for those who are colour blind if you’re relying too much on a hue, or for those who are neurodivergent and either take longer to process your content or who may take your emojis more literally than you intended, so be careful to use them in the correct context.

Why don’t we use emojis in our blogs?

You might notice that while we’re big fans of emojis on social media, we don’t tend to use them in our blog content. That’s because emojis are especially helpful in making social posts and email campaigns more digestible, expressive, and fun, helping us quickly grab attention and encourage people to click through to our blogs. But once the reader is on the blog page, the purpose changes. Here, it’s all about clarity, readability, and a more polished tone, so we avoid emojis to keep things clean and professional. It’s all about using the right tools for the right platform.

Contact us today to learn more!

If you’re interested in SEO, digital marketing or social media in Colchester, you’ve come to the right place. No matter what the campaign is, find out how we at Koala Digital can help you connect with your audience, build your brand, and have a little fun along the way.

Need help with your social media strategy? Contact us today and see how we can support your brand with creative and effective marketing that gets results. Happy World Emoji Day!