details
Period: Jan 2020 – Present Day
Client: Plenty of Thyme
Subject: Koala Digital produce the perfect SEO success story
Our Task
In early 2020 we were approached by an Essex-based catering company whose existing VistaPrint website had virtually no organic search engine presence, relying solely on expensive Google Ads for enquiries. The owner (and extremely talented head chef), Dave Double, wanted a complete redesign of his existing website to better showcase his talents and make for a smoother user journey. He also wanted ongoing SEO support to maximise the new site’s online visibility, allowing it to be found on search engines by users in the area genuinely looking for quality event catering. His ultimate goal was to stop paying for Google Ads and to grow his business to become the market leader for event catering in Essex.
Process
- The design of a modern, easy-to-navigate website with a clear call to action on each page
- Creation and optimisation of afternoon tea and wood-fired pizza delivery pages on the site to ensure a continued revenue stream through lockdown
- Comprehensive keyword research to source every relevant keyword potential customers are searching for when searching for event caterers in Essex
- Integrating chosen, relevant keywords onto pages of the site
- Fully optimising each page of the site using chosen keywords
- Continuing to add fresh, relevant content to the sight regularly through blogs relating to the industry and optimising all new content
- Continued bespoke off-page SEO strategy and quick resolution of any technical site issues
- Continued competitor analysis and up-to-date keyword research
Result
- Delivery of a fully optimised, visually stunning website which you can view here
- Plenty of Thyme is currently in position 1 on Google for 9 keywords, including “Caterers Essex”, “Catering Essex” & “Essex Catering”
- Plenty of Thyme on page 1 on Google for an additional 24 keywords which combined are searched over 500 times a month
- Since working with us, Plenty of Thyme’s turnover has gone from £130k to £840k a year
- Due to the huge growth following the enquiries and bookings from our SEO services, Plenty of Thyme has moved to a brand new state-of-the-art headquarters
Conclusion
Since engaging Koala Digital to design a new website and getting that site found by the right online audience, Plenty of Thyme’s growth has been phenomenal. By continuing to employ our SEO services as their only marketing spend, Plenty of Thyme is now the online market leader for wedding and event catering throughout Essex. But don’t just take our word for it, check out the video below and hear owner Dave Double himself on his thoughts on our hugely successful partnership.
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